Crafting an About Us Page that Goes Beyond the Boilerplate

What makes your brand unique? We’re all looking for new ways to connect to our customers and build better relationships online. It’s easier said than done, which is why this week we’re digging into an often-overlooked introduction to your brand: your About Us page.

For many businesses, an About Us page is just boilerplate- but it doesn’t have to be. Chances are…