How can I build my marketing? What problem does my business solve? What’s the profile of my ideal customer? How long will it take to become profitable? What parts of my business aren’t working? What do I need to prepare for in e-commerce's next phase?
When a business starts to succeed and scale, things get more complex.
Advice from the founder of Y Combinator is this: launch a product quickly and let the customer lead the way. Customers want the solution to their problem, not your perfect solution to what you think their problem is.
Those customers you build an early relationship with will be the best advocates for your brand.
This article looks at examples from Blume, Spotify and more for sound advice on how to scale.