Picking the Right Ecommerce Platform

Picking the right ecommerce platform can be a significant challenge, especially if you don’t know quite where to start. But, when you break it down into three important questions, the process becomes a lot clearer and easier to navigate.

What are those questions? Simple: business goals, price range, and what stage you’re at in your ecommerce journey.

What are your business goals?

If you’re just getting started, here are some business goals to start with:

  • Signups — A great business goal to start with; start by acquiring as many signups as you can for an email newsletter or other business-related communication. That way, when you launch your store, you’ll have a group of people ready to contact.
  • Conversions — Getting customers to convert, whether its to a signup on an email list, a free one-time coaching session, or a sale, conversions are a great goal to start with.
  • Sales — Sales are what matters in the end, so setting a sales goal is a great business goal.

Remember, with any of these goals, set a numeric and measurable goal so you can track your progress.

What is your price range?

If you’re looking to have a platform that has a low barrier to entry, as well as being reasonably priced for the versatility and amount of features you receive, Selz is a good choice, with plans starting at $29/month.

Where are you at in your journey?

Remember that not all small businesses or ecommerce businesses turn a profit in their first year and that it can be a hardscrabble adventure along the way. Being brutally honest with yourself and your business can help you prepare to take the next step into ecommerce.

Sound good? If you’re ready to go, this article will help you research where to go next when picking an ecommerce platform.

Thomas Wells is a Content Marketing Lead at Selz, an ecommerce company. He works to create content that helps small to mid-sized businesses shepherd and grow their presence online.

The simple and powerful ecommerce platform to grow your business. Sell on social media, your own sites and create a custom online store with Selz.